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AI tools offer businesses many opportunities, but there are also risks. Find out more.

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The risks of using AI tools 

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Business.gov.nl

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The moment your phone starts ringing and emails start pouring in, that’s when the work really begins. Read about how to find customers and clients.

How to find potential customers and clients

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There are strict rules for handling online customer reviews to protect consumers online. Read what the rules are.

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Improve your website’s performance

Fast, smart, and safe online sales

How to sell via social media

Online and physical shop: hedging your bets pays off

Increase your sales with a marketing funnel

Selling via Google and Instagram Shopping

Make your website accessible to all visitors

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Online sales the basics

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Always check privacy laws and advertising rules when working with a loyalty programme.

Customer loyalty with loyalty programmes: these are the rules

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Read how to attract new clients through online marketplaces and what to do about terms and conditions, costs, and creating sales accounts.

Selling items on online platforms

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Do you have an online store, a webshop as we call it in the Netherlands? Then invest time in your online security, advises security expert Marc van Vliet. Read on to discover Van Vliet’s 3 tips to protect your webshop against digital threats.

Do not get hacked: 7 tips for a secure online shop

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A customer must take a number of steps before buying your product or service. Find out about marketing actions during this customer journey.

Increase your sales with an optimal customer journey

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People are more likely to buy your products and services if your website looks professional. Read these tips for building a business website.

Tips for building your business website

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You want to market your product or service and increase your brand awareness. Social media is essential to do that. Read more about using social media.

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Also of interest (in Dutch)

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Do you want to earn money with affiliate marketing? These steps help you do so safely, reliably, and effectively.

Affiliate marketing: is it really a ticket to fabulous wealth?

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In deze videoreeks vertellen ondernemers hoe zij hun online zichtbaarheid vergrootten, wat dit hen opleverde en hoe jij dit in kunt zetten voor jouw bedrijf. 

Maak je bedrijf zichtbaar via socialmedia-advertenties

Verhoog je zichtbaarheid met socialmedia-advertenties | De Opvallers

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Make your marketing plan in 7 steps. Find new clients or assignments that make you happy. Invest your time and energy in clients that give you energy and profit.

Use your marketing plan to find customers

Use your marketing plan to acquire customers

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Email marketing: an effective and relatively inexpensive marketing channel, once you know the basics. Here are 8 tips.

Tips for email marketing

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You decide how to make money from an app, software, or digital service. Here are 6 digital revenue models.

Making money from your online product

Ten reviews

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Reliable online reviews can boost your business. How do you collect them? This article explains.

Collecting reliable online reviews

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Companies that combine a physical and an online shop often create more turnover. A shopkeeper and an expert share their experiences.

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How do you ensure that people who are partially sighted, hard of hearing or low-literate visit your website optimally? Discover the requirements, bottlenecks and tools.

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Everything is getting more expensive. To stay in business, you need to raise your prices too. But how do you calculate the new price? Read our tips.

10 tips for perfect pricing

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With a good insight into your company data, you can increase your income with a few simple steps.

Want higher profits? Drive your business with data

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Google and Instagram's online shop window is particularly interesting for a webshop selling products. Save your customer the search for a product with Google and Instagram Shopping. Read how to get started.

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Digitalisation can boost your turnover, save you time, and make for happier customers. And it does not have to be complicated.

Digitalising your business: examples for SMEs

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Customers expect "Order today, delivered tomorrow", but packing and shipping orders takes time. Automate your processes so your customers do not go elsewhere.

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Want to start an online store? Start here