Make your story the centre with Storytelling | Outstanding Entrepreneurs

  • Frances Gallimore
  • Edited 15 May 2023
  • 1 min
  • Managing and growing
  • Marketing

Bird watching and beer brewing are the 2 favourite pastimes of Rik van den Berg and Ralph van Bemmel. They brought these hobbies together in one business. Their passion for beer and birds is a common thread running through the operations and marketing of their business Bird Brewery. So, rather than putting the specifics of their beers at the centre, they are all about the experience. In this video, they explain what they get out of this way of storytelling.

How do you stand out in the world of countless websites, competitors and fleeting social media channels? And how do you speak to new customers through those channels? In this video series, entrepreneurs tell how they increased their visibility, what they got out of it, and how you can use this for your business.