Increase your customer loyalty with app marketing

Sarah Glasbergen is the founder of ThePerfectWedding, an online platform for planning your wedding. With the transition from an online planning tool to a planning app, she is betting on more interaction and customer engagement. In this video, Sarah explains what else the app offers her. How do you stand out in an ever-changing online landscape of countless websites and social media channels? And how do you speak to new customers through those channels? In this video series, entrepreneurs describe how they increased their online visibility, what this meant for them, and how you can use this for your business.