How to write a strong pitch
- Juliëtte Geers
- Edited 17 February 2025
- 1 min
- Managing and growing
- Marketing
A pitch is a short presentation about your product, service or idea. With a powerful pitch you convince investors to invest money in your business. Or persuade someone to become your new client. In this article you will read how to convince your audience with the perfect pitch.
Why make a pitch?
The goal of a pitch is to get your listener excited about helping your business move forward. A successful pitch might lead to a new investor, client, or a new contact.
Prepare your pitch
- Determine your target audience
Who is your audience and what do these people care about? And how much do they already know about your product or industry? Once you know that, you can adapt your story accordingly. That way, your audience will feel addressed. - Make it visible
Collect interesting data that supports your arguments. Data, statistics and other important information can be clarified with a graph or infographic. - Keep it short
A pitch is short and sweet. Know what you want to say and make sure you can get it across in no more than 3 minutes. - Prepare for questions
Once your listeners have heard your pitch, they will hopefully want to know more. Think in advance what questions your audience will have and what your answer will be. Then you will come across as convincing and knowledgeable. - Do research
This will help you answer questions after your pitch. Get important information with market research, industry research, the KVK Company Counter or a location scan (in Dutch).
Tips for a persuasive pitch
Finally, 3 tips for a convincing pitch:
- Have a powerful opening
Grab your audience's attention right from the start. You can do this with a striking fact or a tantalising question. Make your audience curious about your story and briefly clarify what your pitch is about. - Tell a personal story
People remember stories better than dry facts. So make your pitch a personal story. Focus not on what you do, but on why you do what you do. Share your ideas, motivation, and passion. People are more likely to connect with a product or service they feel emotionally connected to. - Call to action
Let your audience know what you expect from them. Do you want them to invest in your business? That they become customers? Or that they visit your website? End with a clear conclusion and a call to action. That way, your pitch will leave a lasting impression.
