Video: Announce higher prices or just introduce them? | Costly dilemmas

How do you inform your customers of price rises? Business owner and presenter Willem van Sas asks Deniz Alkaç, owner of video production company Bruut Amsterdam, and Marjolein Verhart of Marr Cosmetics and The Brow Specialist, how they go about it. Do they introduce price rises without warning, or do they announce the higher prices? Find out in this episode of the series Dure Dilemma’s (Costly Dilemmas). English subtitles are available.