Crowdfunding platforms

What does a crowdfunding platform do?

A crowdfunding platform is an online platform where you can apply for funding. Just like you do when you apply for funding from a bank. The platform reviews the application and indicates whether your goal fits with them. Does it fit? Then they post the project on the online platform. From then on, people can invest in your project. The crowdfunding platform helps you set up your campaign. And makes raising money easy and convenient. Often, a platform also has a network of investors who invest more often in a particular sector or type of project.

Choose a platform that suits you

There are around 80 different crowdfunding platforms in the Netherlands. Each platform is slightly different. Some only offer a certain type of crowdfunding. For example, only loans or donations. Other platforms focus on special businesses (sectors) or projects.

So how do you choose the platform that suits you best? Start by looking at your own situation. Every plan is different and everyone wants to use crowdfunding for a different purpose. These general tips will help you choose.

• Look at online overviews of crowdfunding platforms. Research which platform focuses on your sector or industry.
• Do you see a platform that suits you? Research what conditions they set when you start a crowdfunding campaign. For example, the conditions for the funding application. Do you have to ask for a minimum amount and invest money yourself? Compare the terms and conditions of several platforms.
• Read the platform's loan proposal carefully.
• Ask entrepreneurs you know which platform they use for crowdfunding and what their experiences are with it.
• See what other projects are on the platform. And whether your project fits among them.
• Pay close attention to the costs of the crowdfunding platform. Research when the platform charges fees. For instance, when placing the project and also when the total amount is in? They often charge a percentage over the amount. This varies from platform to platform.

Licence and exemption from AFM

There are currently a  number of crowdfunding platforms that have been licensed by the Dutch Authority for the Financial Markets (AFM). While many other platforms have received an exemption from AFM. In AFM’s crowdfunding register (in Dutch) you can learn what this means. You can also see which platforms are involved are, and when platforms require an exemption or licence.

Since November 2023, crowdfunding platforms must have an ECSPR license (in Dutch) if they offer their services. They then meet the requirements of the European crowdfunding regulation (EU) 2020/1503

Help with financing

Help increases your chances of obtaining financing. With the right adviser and good financial insights, you will get your finance application approved in no time. Advisers can help you get started.

You can also contact the KVK Advice Team with any questions you have.